India's biohacking space was nonexistent. To launch the community — Attis Insider — we made a product that looked exactly like a supplement bottle, with a video that looked like a '90s infomercial. About 400 people signed up and we sent ~200 bottles to a hand-picked list. Each bottle held a simple note: there are no magic beans for health, but you're invited to the next best thing. Welcome to Attis Insider.
Industry
Biohacking / Wellness
Services
Strategy, Campaign, Community
Result
1000+ signups, ₹0 spent, still running two years later
✕ 
