Built a game that fought back against review-bombing without ever throwing a punch — because the whole point was that the brand never would. EDT was getting hammered by fake one-star review bots, so we did something slightly counterintuitive: you don't shoot the bots, you dodge them.
This is some of the work I've been privileged to do. If you want the fuller picture, it lives at srijanmahajan.com.
Campaigns That Did Numbers
Brand & Story
Off the Clock
