2021–2025 · mental health

S1:E3 · Pause

Built a mental health brand people actually loved by doing what no one else would — making them laugh. Mental health came with stigma, and the last thing people wanted was another earnest, overly-precious meditation app. So we built Pause's voice around self-deprecating humour, honest emotional admission, and a tone like talking to your sharpest friend — the one who makes you laugh about the thing you've been avoiding.